Hayley Hasselhoff for Elvi

Coolness, elegance and individuality are the signature of these modern pieces: the Hayley Hasselhoff collection appeared for the first time in September 2016 at Elvi, England's leading plus size fashion company. The young designer worked with the store to create her first collection in the Plus-Size range; timeless and minimalist, the designs radiate elegant, upscale chic.

At Navabi, this range is now available to online customers; the collection of just 18 gorgeous pieces features the latest toning colours and simple cuts.

The collection

Hayley Hasselhoff's first collection contains stylish clothing pieces from size 42. Wide leg pants, roll-neck sweaters in a textured knit, cardigans, long blouses and sweeping coats characterise the young designer's style. Clean lines paired with distinctive elements ensure that certain something while a largely monochrome colour palette brings a mysterious, refined elegance. Tactile natural fibres are reminiscent of traditional British chic while the precise, clean cuts make the most of feminine curves.

This innovative line also includes elegant evening wear. Flowing, silky dresses in black or white partnered with a toning jacket are suitable for special occasions; daring slits which bare just the right amount of skin add alluring accents.

In the campaign for this collection, Hayley Hasselhoff herself models her creations and demonstrates various combinations as a source of inspiration to plus size customers.

The individual pieces in the collection also offer curvy women the option of creating the layering look, that is, several layers worn on top of each other to create an individual style. For example, a long, flowing blouse can be worn under a cosy cardigan in a chunky knit.

The numerous possibilities of combining the various pieces are enhanced by the muted colour palette: Hayley Hasselhoff's style is neither loud and colourful but it is characterised by a quiet elegance, which draws attention with the feminine precision of the cuts.

The Hayley Hasselhoff fashion brand is very high quality because the cuts are precisely tailored and perfectly suited to their wearers; the garments are available in sizes 42 to 54.

The designer

Hayley Hasselhoff is the daughter of actors David Hasselhoff and Pamela Bach. Born in 1992, the young designer began acting at just 7 years old and since 2007 she has also worked as a plus-size model, so she knows exactly what is important in fashion for curvy women. As one of the few successful curvy models, Hayley Hasselhof is an icon in fashion for larger sizes.

To Hayley, it is important to convey a healthy image of the female body. In 2015, she even revolutionised the Barbie doll, who appeared as a plus-size version. Hayley Hasselhoff was a model in the campaign for the new doll, which has traditionally been represented as ultra slim. The new edition of a curvier Barbie has become a role model for many young girls and takes a firm stand against the size-zero trend.

Now with her new range, she shows that women can wear stylish fashion regardless of their dress size. Her ambition is to design further collections: in particular, she has a haute couture line for large sizes in mind.