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Scandi cool with a side helping of glam and a string sports vibe – Miss Y by Yoek is making its mark within fashion circles with its trend driven designs. Statement varsity jackets, high shine metallics and tongue-in-cheek tees are this season’s most stand out pieces – so it won’t be long until they’re cropping up on the coolest stylistas.
Yoek is a match made in heaven for the woman who loves good quality fashion with a feminine flair. It’s a plus size label with a strong but simple concept around which it creates its collections. Yoek believes that plus size women should feel confident in their clothes and not hide away their curves. Miss Y by Yoek, Yoek’s younger, slightly edgier line embodies this perfectly, using bright patterns and forward thinking cuts to highlight your figure, rather than disguise it. Miss Y by Yoek takes the latest trends and works them into quality pieces, making contemporary fashion available for every plus size woman.
It all started 30 years ago with Johanna Timmer, who, a model at the time was struck by the lack of clothing options for women above a size 14. Believing plus size women have just as much of a right to luxury, quality clothing than every other woman she decided to do something about it. Dismissing the traditional ideal of beauty, she began to conquer the fashion world on behalf of plus size women who wanted well-made and stylish clothing. Twenty-five years on, Yoek has made its mark, rapidly expanding and opening boutiques across the globe. Aside from Yoek’s mainline they also have a range of diffusion lines, with Miss Y by Yoek being one of them. You can find Miss Y by Yoek’s latest must-have pieces at navabi.
Yoek has been able to prove its worth and gain popularity with its well-known capsule collections such as Black Label, Yoek, Bridal and Sports. However, it’s Miss Y by Yoek that has made a real impact on the fashion crowd with its eye-catching designs. A blogger favourite, the range fuses contemporary cuts with vibrant prints to create much buzzed about pieces, like the multicoloured tasselled tunic and the floral embroidered shirt dress. Miss Y by Yoek has a younger feel than Yoek’s mainline, so you will find the collection’s styles boast more of a laid, back, fashion forward feel. Plus size women who love on-trend pieces with a sporty touch will adore the clothes in this line.
The collection includes timeless, classic staples such as everyday jersey tops, but also surprises with more daring pieces such as t-shirt dresses with tropical patterns and tongue in cheek motif tees. Miss Y by Yoek creates an unmistakably modern, street style look..
If you’re looking for the perfect complement to the Miss Y by Yoek collection, take a look at other capsule collections by Yoek, such as the Black Label range. As the name suggests, most of these pieces are crafted in classic black, so they are perfect both as formalwear for special occasions and simply to impress with their unique and elegant style. You’ll find everything from cocktail dresses and tops to chic leather dresses and luxe leggings in this collection. Their aim with this range is for women to feel elegant and sophisticated, but without compromising on comfort.