There’s a science to buying clothes. It’s all very good if something ‘catches your eye’, but you have to be a bit practical about it too by considering the following in relation to your body shape:

• * Clothes silhouette
• * Inside lines – shape of collar, pockets, cuff, prints etc.
• * Colour
• * Placement of horizontal lines
• * Placement of vertical lines
• * Scale of prints and design detail

Understanding your body shape gives you clues to the overall shape of the clothes best suited to you, as well as the placement of lines, both horizontal and vertical. With a little help from us, you’ll be an expert shopper in no time. Goodbye bad impulse buys, hello savvy, stylist-like you.